Batchelors partners with Final Fantasy VII: Remake

Premier Foods is launching an exclusive partnership with the Tesco Group and Square Enix to celebrate the launch of the highly anticipated critically acclaimed videogame FINAL FANTASY® VII REMAKE, with a limited-edition range of Batchelors products that offer a chance to win with every pack. Running across 24 Batchelors Super Noodles and Pasta 'n' Sauce Skus, the campaign will drive significant brand awareness with the UK’s ever-growing gaming community, which represents £3.4bn of spending in the UK annually, as the iconic game is reimagined for the modern era of gaming.

BRIDGE to represent 2K for EMEA Promotion Opportunities

20 April 2020: Partner marketing experts BRIDGE have been appointed by video game publisher 2K to promote several of its leading franchises, including NBA® 2K, WWE® 2K and Borderlands®, across EMEA throughout 2020/21 following a competitive pitch process. As an award-winning partnership marketing and activation agency, BRIDGE will source and secure influential brand partners across the region, with creative opportunities including in-game integration, brand collaboration and sponsorship. In addition, BRIDGE will use its bespoke brand matcher software, alongside AI-powered insight and research tools, to meet 2K’s needs for best-in-class brand partnerships. The agency is retained by several major studios and entertainment rights holders to negotiate and deliver partnership campaigns. CEO Rich Barnes said: “NBA 2K, WWE 2K and Borderlands are three of the best-selling video game franchises on the market, each bringing vast opportunity for unique, integrated partnerships that will engage customers and grow brand loyalty. We want to begin conversations with brands that are seeking to align themselves with a premier publisher and gain access to vast global audiences.”

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