Projekt Beschreibung

Partner:

bett1.de

Project overview:

Bett1.de is an online shop for mattresses and pillows. They took one of BRIDGE’s storyboards and produced an online clip to promote the movie in a humorous way.

Support:

Content piece, Social Media (Facebook, Instagram, YouTube) incl. ATL-spend, Influencer support.

PRODUCTION PERIOD

August 14th – August 20th 2019

TOUR DATES

August 29th – September 4th 2019

PRIZING

30 movie tickets, 10 preview tickets, 3 books ”IT”, 3 Blu-rays “IT”

VIEW CLIP ON YOUTUBE

CONTENT PIECE

Sleep well

Bett1.de produced an online clip to promote the movie. We found a creative way to combine the topics sleep, mattresses, etc. with film theme – the basic message is “You can have IT without a horror night – with a mattress from Bett1.de you’ll sleep like a baby.”

Influencer support

The main role was played by Liza Waschke, a successful German influencer. She has over 441k follower on Instagram and was the best choice for this role.

Shoot, cut, post

The planning and execution of this project was really smooth and fast. The production took place on Aug. 14th in Berlin and the post-production was finished by Aug. 20th. The clip was posted by Bett1.de on Aug. 22nd.

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