Projekt Beschreibung

Partner:

Carex

Project overview:

Business challenge: To create a point of different in a challenging marketplace and encourage impulse and repeat purchase in store of Carex’s Fun Editions.

SOLUTION

Partner with Mr Men Little Miss, an IP that embodies humour and fun to help educate and entertain families around the importance of washing their hands.

ACTIVATION

3 year license / 240M integrated packs / digital and social campaign

RESULT

In its first year the partnership helped drive 3.8% value sales growth for the Fun Editions range.

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Our Awards

WE’VE WON ALL MAJOR UK AWARDS FOR PRTNERSHIP MARKETING SIX TIMES IN THE LAST 4 YEARS