Maintain no.2 soft drinks positioning in the UK and challenge market leader through impactful marketing activity.
Use Lara Croft and the action/ adventure themes of the game to communicate 2018 brand message ‘Energy Beats Everything.
80M Integrated bottle designs / Limited edition Croft Apple flavor / Heavyweight POS displays across 10k grocers / Disruptive sampling activity at key gaming events Influencer led activity.
limited edition Croft Apple flavour delivered £2M NSV – it’s now part of the permanent product range
Over 14k points of POS disruption vs 10k target
Highest volume market share of soft drinks in 3 years