Project Description

Partner:

Lucozade Energy

Business Challenge:

Maintain no.2 soft drinks positioning in the UK and challenge market leader through impactful marketing activity.

Solution:

Use Lara Croft and the action/ adventure themes of the game to communicate 2018 brand message ‘Energy Beats Everything.

Activation:

80M Integrated bottle designs / Limited edition Croft Apple flavor / Heavyweight POS displays across 10k grocers / Disruptive sampling activity at key gaming events Influencer led activity.

Results:

limited edition Croft Apple flavour delivered £2M NSV – it’s now part of the permanent product range
Over 14k points of POS disruption vs 10k target
Highest volume market share of soft drinks in 3 years

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WE’VE WON ALL MAJOR UK AWARDS FOR PRTNERSHIP MARKETING SIX TIMES IN THE LAST 4 YEARS